Custom software development
End-to-end product engineering. Web apps, internal tools, APIs, and platforms — built with the rigor of a product team, not a body shop.
We build performant, reliable systems for startups and enterprises — from the first prototype to the architecture that keeps it running at scale.
We don't claim to do everything. We do a few things well — and that's the point.
End-to-end product engineering. Web apps, internal tools, APIs, and platforms — built with the rigor of a product team, not a body shop.
React Native apps that feel native. Shared logic across iOS and Android with zero compromise on performance.
Pragmatic, scalable architectures. Distributed systems, data pipelines, and platform foundations designed to last.
Audits and optimizations on hot paths. Cut p95 latency, slim bundles, fix the leaks others miss.
Embedded engineering leadership. Architecture reviews, hiring, and the hard calls — without the overhead of a full-time hire.
We've been on both sides — building products inside startups, and unblocking platform teams inside enterprises. That perspective is the work.
Every engagement is led by a senior engineer. We write the code we ship. We document what we change. We measure what matters: latency, reliability, and the cost of running it on Monday morning.
No hand-offs. No churn. No surprises.
Four steps. Same shape every time. The work inside is never the same.
We map the system, the constraints, and the real shape of the problem.
Clear scope, sharp milestones, and an architecture you can defend.
Senior-led delivery with weekly demos, tests in the loop, and zero hand-offs.
Production-ready, documented, monitored. We hand over a system, not a debt.
A few of the projects we've shipped recently. Names changed where required by NDA.
Rebuilt the order-routing layer of a high-frequency trading platform. Moved from a monolith to event-sourced services without a maintenance window.
p99 order latency cut from 480ms to 38ms
React Native app for clinicians, deployed across 240 clinics. Offline-first sync, end-to-end encrypted patient records, biometric auth.
Cut chart-time in half for 4,000+ clinicians
Cold-path performance audit across the API and web app. Replatformed the data layer, introduced caching tiers, killed the N+1s.
Reduced infra bill by $410k/yr while doubling throughput
We pick technology by fit, not fashion. Here's what we reach for most often — and why we know when not to.
The audit alone paid for the engagement. They found three production issues we'd been chasing for months — and shipped fixes the same week.
Senior end-to-end. No PMs translating, no juniors padding hours. We treated them like part of the team because they were.
Rare combination of speed and rigor. The architecture they shipped two years ago still holds up — and we've 8x'd traffic since.
Tell us what you're building. We'll tell you, honestly, whether we can help — and how.